Sunday, July 20, 2008

m-commerce - the way people do business in 2015

I attended a session at Sasken on mobile Value Added Services. One of the most important avenues for growth for mobile VAS will be m-commerce. The speaker, Mr. Raja Chetlur shared with us some interesting prospects on this topic.

So, what is m-commerce? Suppose you are browzing through e-Bay with your new iPhone. You found a diamond necklace that you want to gift to your girl friend (obviously you are a rich guy). You just click on "add it to my cart".
The rest is taken care of e-Bay & your mobile service provider. Your service provider will act as your credit-card company, pays for that item & provides your billing address to where your item will be shipped to.
Thats how simple shopping is going to be in future.

Basically, m-commerce will be a spin-off from e-commerce, powered by broadband wireless speeds, Web 2.0 technology & new service delivery platforms like IMS (IP Multimedia Subsystem).

M-commerce seems to be the next ultra-cool app after SMS. But when looked at 2nd time, you'll realize there are more subtle things associated with m-commerce than what meet the eye. When your service provider pays for your product, it assumes a financial role, a role that's currently done by banks such as Citi, ICICI, etc.
As m-commerce grows rapidly, the banking biggies are certain to have a look at SP as possible acqusition targets. This development might revolutionize telecom space. Until now, it was just telcos acquiring or merging with other telcos, but with m-commerce even banking companies will get into the picture.

So, interesting times lie ahead.. :)

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